Please be aware that when the artist is regarded as the lead act, he is rewarded with 100% of these units, while featured acts share among them a 50% piece of the totals. If results viewed that way are great, it is still not the main fort of Drake as we are going to see below.īelow, we list down results from the artist through physical sales, digital sales and streaming. His mixtapes sales are just superb since this format is usually fully ignored by the public. Selling routinely 2,5 million units of his studio LPs to this restricted audience is already way more impressive. A pure urban artist, he managed to cross over the general audience thanks to this effort that opened him the door of many countries he hadn’t explore before. To judge Drake‘s album sales, one needs to consider he sold almost exclusively in North America up to Views. In fact, our CSPC analysis made us understand that we may not jump into conclusions too fast. Most of the releases since More Life got no physical release at all though, which shows the artist and his label are betting their money elsewhere. In the same line, Scorpion sold significantly less than Views, while all projects since Dark Lane Demo Tapes are selling next to nothing. Maybe even more negative is how Views is far from being utterly bigger than his past albums, in fact it sold even easily less than Take Care and the same amount of copies than both Thank Me Later and Nothing Was the Same. If you are unaware of the CSPC method, you will get the full idea within just a few minutes.Īt nearly 15.5 million units sold across five studio albums, one playlist and four mixtapes, that we will be considering as valid albums as per their length, sales of Drake studio albums aren’t the most impressive we’ve met so far. The first is the Scribe video posted below. There are two ways to understand this revolutionary concept. The Commensurate Sales to Popularity Concept (CSPC) Of course, if you are a regular visitor, feel free to skip the video and get into the numbers directly. I fully recommend watching it before getting into the sales figures. If you are not yet familiar with the CSPC method, below is a succinct video to explain it. This concept will not only bring you sales information for all of Drake‘s albums, physical and download singles and audio and video streaming, but it will also determine his true popularity. That was until, we here at ChartMasters introduced to you the Commensurate Sales to Popularity Concept! Let’s us now apply it to the subject of today, Drake! While we have PER – Player Efficiency Rating – for basketball players, we had no valid indicator to accurately rate music stars. What we believe to be true about an artist success, is not always translated into numbers too. Since then, he kept releasing material, no less than 7 albums and tons of stand-alone hits plus features, so much that it gets difficult to get a clear view of his relevance. This was also the year of Drake‘s definitive breakthrough, with his Views album adding a new dimension to his career, by breaking out on a worldwide scale. From 2011 to 2015, the success of Drake remained consistent too.Īt the start of the 2016 season, the Toronto shooting Guard stepped up strongly, with a 34 point average over the first 7 games. In the same way that DeRozan became big inside the NBA in 2010, going from 8 to 17 points per game, Drake went from a Gold EP in the US, to his first Platinum album Thank Me Later, in 2010.įrom 2011 to 2015 DeRozan kept growing slowly until reaching All-Star status. Ironically, Drake followed exactly the same path as the former star of the team, DeMar DeRozan.Ī mere four days before signing for the Young Money label, owned by Lil Wayne, DeMar DeRozan was drafted by the Raptors. The Canadian artist is well known for being basketball team Toronto Raptors, number one fan. He began independently releasing mixtapes, an EP and then ultimately signing with a major label, which happened in 2009, after the success of his mixtape So Far Gone earlier that year. … best-selling artists, albums, and singlesĪfter having spent his younger years acting in the Canadian TV series Degrassi, Drake jumped into the typical route, that many rapper do.Dynamic Spotify Key Performance Indicators.Full Length related records Sales – Summary.The Commensurate Sales to Popularity Concept (CSPC).
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